Giving Up Google
Google is an evil company. When they’re not surveilling billions of people 
Facebook and Google’s pervasive surveillance of billions of people is a systemic threat to human rights There needs to be a radical transformation of Facebook and Google's surveillance business model as it poses a systemic threat to human rights, 
www.amnesty.org/en/latest/news/2019/11/google-facebook-surveillance-privacy/ , they’re trying to harm the web 
Google resumes its attack on the URL bar, hides full addresses on Chrome 86 But you'll be able to opt-out in the right-click menu, so there's that 
www.androidpolice.com/2020/08/13/google-resumes-its-senseless-attack-on-the-url-bar-hides-full-addresses-on-chrome-canary/ or firing employees for organizing 
Google Fires Four Workers, Including Staffer Tied to Protest Google fired four employees for what the technology giant said were violations of its data-security policies, escalating tension between management and activist workers at a company once revered for its open corporate culture. 
www.bloomberg.com/news/articles/2019-11-25/google-fires-four-employees-citing-data-security-violations . My first entry on this blog 
Full Stack Ethics | jakelazaroff.com We need to get real for a second. The money and data that we use to build "ethical" software often goes to companies that violate the very principles we try to embody. jakelazaroff.com/words/full-stack-ethics was about reasons to avoid Google products. I don’t like Google!
The thing is, Google is everywhere, and Google is free. It’s probably not much of an exaggeration to say that everyone who spends time online has used a Google service. In a lot of cases, they’re the default option that people choose without thinking. At some point, I just decided to stop. No more Google in my life.
Is that even possible in 2020? Mostly!
Some Google services are easily replaced. Others are difficult because of network effects, and still others just don’t seem to have any good competitors that I’ve found.
So here are all the Google services I used to use, how easy it is to avoid them and what I use instead.
Google search
I thought this one would be okay, since it’s a big target. The most promising competitor here seems to be DuckDuckGo 
DuckDuckGo — Privacy, simplified. The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. duckduckgo.com/ , but ultimately I’ve been disappointed by their search results. They’re fine for easy queries, like if I type the exact name of what I’m searching for. More complex queries — for example, pasting an error message from my terminal — are not great. DuckDuckGo make it easy to search Google by prefixing a query with
g!, which I end up doing far too often.
Difficulty: medium
Google Chrome
If you’ve written it off in the past, you should revisit Firefox 
Firefox - Protect your life online with privacy-first products Firefox is more than a browser. Learn more about Firefox products that handle your data with respect and are built for privacy anywhere you go online. 
That said, Mozilla’s recent layoffs /cdn.vox-cdn.com/uploads/chorus_asset/file/19704536/acastro_200207_3900_firefox_0001.0.jpg)
Mozilla is laying off 250 people and planning a ‘new focus’ on making money “I desperately wish there was some other way.” www.theverge.com/2020/8/11/21363424/mozilla-layoffs-quarter-staff-250-people-new-revenue-focus — including their developer tools team تغريدة / Twitter
Difficulty: easy
Android
I use an iPhone, so no problems here!
This might be a good time to mention that I have qualms 
Fact Sheet: Apple and Tax Avoidance Apple is the most valuable public company of all time with a market value of more than $800 billion. Last year, it cleared $45.7 billion[iii] in profits after taxes, making it the most profitable company in the Fortune 500 for the third straight year. 
itep.org/fact-sheet-apple-and-tax-avoidance/ with 
www.latimes.com/business/technology/la-fi-tn-apple-china-catcher-20180116-story.html Apple 
Why Third-Party Browsers Will Always Be Inferior to Safari on iPhone and iPad iOS supports third-party browsers, but not like you might expect. Third-party browsers will always be inferior to Apple’s own Safari on iPhone and iPad — at least until Apple relaxes their restrictions. www.howtogeek.com/184283/why-third-party-browsers-will-always-be-inferior-to-safari-on-iphone-and-ipad/ , too — but they seem to be the least worst of the two real choices for a cell phone.
Difficulty: easy
Gmail
There are a million and one email services, so I wasn’t expecting too much trouble with this one. Partially because my email address is @jake.nyc, not @gmail.com, so there was no annoying transition where everyone had to update their contact info.
I went with Fastmail 
Home Page Plans start at $3 a month. 30-day Free Trial. All the Control and Features you love with no creepy surveillance. Stop paying for email with your privacy. 
www.fastmail.com ($50 per year on their annual plan) and I have no complaints. It was super easy to import all my emails from Gmail. The webmail and phone apps are both good — although because my work uses Gmail, I use Spark 
Spark Mail — Smart. Focused. Email. Spark helps you take your inbox under control. Instantly see what’s important and quickly clean up the rest. 
sparkmailapp.com/ in order to have all my email accounts in one app.
Difficulty: easy
Google Calendar
Fastmail email accounts come with a calendar, and it’s interoperable with Google calendars. Or they’re both compatible with some open standard; I’m not a calendar power user. Whatever the case, it works fine.
Difficulty: easy
Google Maps
After the disastrous Apple Maps rollout, I was worried that this would be a tough one to replace. Not so! If you have an iPhone, Apple Maps 
Maps Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy. www.apple.com/ios/maps/ gives you everything you want in a maps app. And their maps have gotten really good Apple’s New Map Data, Expansion #7: Final Parts of the Continental U.S.
If you’re a city dweller like I am, there’s an even better option: CityMapper 
Citymapper - The Ultimate Transport App The ultimate transport app - iPhone / Android / Web citymapper.com/ , which focuses specifically on public transit. They also have real-time transit alerts and offline maps. I use CityMapper whenever I’m taking public transit, and Apple Maps on the rarer occasion that I’m driving somewhere.
Difficulty: easy
Google Docs
The only two of these I really use are Docs and Sheets. I’m mostly able to cover everything with a combination of tools: iA Writer 
iA Writer: The Benchmark of Markdown Writing Apps Plain text. Total focus. The Industry standard Markdown text editor. Available for Mac, iPhone, iPad, Android, and Windows. Download it now, try it for free 
Your connected workspace for wiki, docs & projects | Notion A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team. www.notion.so/ for general note-taking and Soulver Soulver 3 - Notepad Calculator App for Mac & iPad Soulver is a notepad calculator app for Mac & iPad. It supports currency & unit conversions, dates and times, percentages, time zones, variables and more.
www.acqualia.com/soulver/ for math related stuff. I would like to find a good full–featured spreadsheet replacement but so far that hasn’t been a huge obstacle.
The real issue is that I often use documents and spreadsheets with other people. And unfortunately, Google has built a nice little walled garden here. There’s no easy way for me to collaborate with someone else without forcing them to also forego Google Docs. On top of that, other services build on top of Google’s products. I use Tiller 
Tiller: Manage Your Money, Your Way Tiller keeps your finances updated in your own private spreadsheets, so you can easily manage your money, your way. 
www.tillerhq.com/ to stay on top of my spending, but they only support importing data into Google Sheets and Microsoft Office 365.
Difficulty: hard
Google Drive
This is basically the same story as Google Docs, with the caveat that it’s much less common for me to need a shared filesystem with someone. I use Dropbox 
Dropbox.com Dropbox helps you simplify your workflow. So you can spend more time in your flow. 
Difficulty: medium
Google Analytics
Privacy conscious analytics services seem to be en vogue these days, so it wasn’t difficult to find a replacement I liked. I picked Fathom 
The Google Analytics alternative without compromise Fathom Analytics is a simple, privacy-focused (GDPR compliant) Google Analytics alternative. 
usefathom.com/ and have been very happy with it. It’s $14 a month and you can put it on as many websites as you want; I have it powering both this site and SongRender 
Make your audio stand out on social media SongRender lets you create music visualizers, podcast clips and more to help grow your audience online. songrender.com .
There are a bunch of obscure metrics Google Analytics gives you that Fathom doesn’t have, but I’ve never missed them. Maybe I would if I were really into marketing data. But pageviews, uniques, referrers, time on site and bounce rate is enough for me.
Difficulty: easy
YouTube
This one is a little weird, since the differentiating factor between YouTube and competitors is content rather than a set of features. I’m not a big YouTube user so it doesn’t bother me too much, but if someone sends me a video there’s basically no way for me to see it elsewhere.
I’m rating this one “hard” because it’s basically irreplaceable, but as someone who doesn’t watch many YouTube videos anyway it doesn’t really affect me. Your mileage may vary!
Difficulty: hard